One phrase rarely uttered among C-suites is “the medium-term.” Executives commonly discuss the past, which is a company’s history; the short-term, which is typically the next quarter; and the long-term, which is a five-year plan with vision and dreams.
While managers focus on short-term results and leaders evangelize about the long-term future, the medium-term is all but forgotten. Yet moving from the short-term to the long-term requires successfully negotiating the medium-term. The medium-term is where companies are shaped.
In this Harvard Business Review webinar, Dominic Houlder and Nandu Nandkishore of the London Business School describe why the medium-term—of six or nine or eighteen months—is so critical to a company’s success.