There is a chronological no-man’s land that executives steer diligently clear of, as if it were a sort of Bermuda triangle. Think about it. When did you last hear a CEO utter the words, “In nine months time…” or “This time next year…” or “By the fall…”
We have worked with corporations throughout the world, and the phrase we simply never hear is this: “the medium term.”
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Published by Harvard Business Review